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Description
Hidden PersuasionCondition: BRAND NEW ISBN: 9789063695316 Year: 2019 Publisher: BIS Publishing Pages: 192 Description: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the
Condition: BRAND NEWISBN: 9789063695316
Year: 2019
Publisher: BIS Publishing
Pages: 192
Description:
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
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Product Reviews
★★★★★ 5
Keeps dogs busy.
Color: Orange
The dogs love this ball. They are afraid when it vibrates but as soon as it jumps and moves around, they are on it. They will play with it for quite awhile. Charge lasts for a long time. Very durable. This dog can tear anything apart but it's still in one piece.
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Reviewed in the United States on May 28, 2026
★★★★★ 1
Bad purchase 10 minute playtime
Color: Orange
This ball was bigger than the usual tennis ball size. It did not hold a charge longer than 10 minutes. The texture was softer but not worth buying for 20 minutes of fun 🙁
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Good for smaller jawed dogs.
Color: Orange
This ball is so much fun for our 5 month old. He both chases it and lets it bounce in his mouth. This was after playing with it already for 10 minutes. The ball charges with a usb charger and lasts for a long time. I do take it away to keep the toy fresh and prevent him from just chewing on it. I will say the ball startles you a bit when it turns on in your hand. Happy with a different toy.
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Reviewed in the United States on February 9, 2026
★★★★★ 5
Our New Dog Sitter
Color: Orange
Our dog loves this toy so much. He just loves to chase it around. The ball has an auto bounce setting that keeps him entertained while I work at my desk. It is made of a brightly colored, high quality material and despite his rough housing it has not ripped or torn. It has a long lasting rechargeable battery for lots of doggy fun !
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Reviewed in the United States on November 19, 2025
★★★★★ 4
A hit for Border Collies
Color: Blue
Our border collie loves this toy! Keeps him entertained and when he throws it down it doesn't break open. Going strong for a couple days so far.
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Reviewed in the United States on December 27, 2025
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