iGen

iGen**** Condition: BRAND NEW ISBN: 9781982100377 Format: Trade paperback (US) Year: 2018 Publisher: Atria Books Pages: 352 Description: A highly readable and entertaining first look at how todays members of iGenthe children, teens, and young adults born in the mid 1990s and laterare vastly different from their Millennial predecessors, and from any other generation, from the renowned psychologist and author of Generation Me. With generational divides

****
Condition: BRAND NEW
ISBN: 9781982100377
Format: Trade paperback (US)
Year: 2018
Publisher: Atria Books
Pages: 352


Description:
A highly readable and entertaining first look at how today’s members of iGen—the children, teens, and young adults born in the mid-1990s and later—are vastly different from their Millennial predecessors, and from any other generation, from the renowned psychologist and author of Generation Me.

With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.

But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to.

As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; c