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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
beautiful and high-quality jewelry box
Amazing jewelry box of good quality. color - exactly as in the photo (mine is olive). High-quality interior decoration. Everything as in the seller's photo. Highly recommend.
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Reviewed in the United States on May 1, 2025
★★★★★ 5
Functional gift.
Used as an engraving project with our laser printer. Worked well, would make a great gift for bridesmaids etc.
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Reviewed in the United States on October 14, 2025
★★★★★ 5
It is really well made and perfect for travel!
It is just like the picture and it is lovely. Plenty of room and under the tray it is large enough for changes with pendents.
It is perfect for a girl and will be perfect for the amount of jewerly you take when traveling.
Thank You!
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Reviewed in the United States on December 3, 2025
★★★★★ 5
Very nice little box.
This is a great little jewelry box. I don’t have tons of jewelry right now, so this fits everything well, and the leather-look material is very nice. I like the simple design and organization, and it is a nice size to travel with. It looks really pretty sitting on my dresser and goes with the aesthetic of my home well.
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Reviewed in the United States on June 8, 2025
★★★★★ 4
Pretty
Very nice simple jewelry box. My only issue is spacing to put necklaces is a bit tight, but there is plenty of room in this little guy. I put a lighter next to it, for size comparison.
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Reviewed in the United States on March 15, 2026
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