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Description
Aveda Invati Ultra Advanced Exfoliating Shampoo Rich | Step 1 of 4 | Reduces Hair Loss by 77%* | for Medium to Thick Thinning Hair Types | Normal toFeatures Purifying Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich cleanses, exfoliates and nourishes medium to thick thinning hair. Best for normal to oily scalp Reduces Hair Loss: Invati Ultra Advanced 4 step system reduces hair loss by 77%*. 94% Naturally Derived*: Cleansing shampoo with wintergreen derived salicylic acid to remove oil and environmental residues that can clog pores How to Use: Massage hair shampoo
Features
- Purifying Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich cleanses, exfoliates and nourishes medium to thick thinning hair. Best for normal to oily scalp
- Reduces Hair Loss: Invati Ultra Advanced 4-step system reduces hair loss by 77%*.
- 94% Naturally Derived*: Cleansing shampoo with wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores
- How to Use: Massage hair shampoo into wet hair and scalp. Rinse. Use with Invati Ultra Advanced 4-step system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment
- Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.
Product Description
Product Description Nourishing shampoo for thinning hair that gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. Use this clarifying shampoo to remove build-up as part of the Invati Ultra Advanced™ 4-step system of shampoo, conditioner, scalp serum and leave-in treatment to reduce hair fall by 77% due to breakage*. As the first step in this hair routine, this clarifying shampoo creates a rich, creamy lather for a clean yet nourished feeling. This sulfate-free shampoo leaves hair looking shiny without irritating the scalp. When paired with our rich thickening conditioner, this shampoo also helps to soften, smooth and thicken the look of hair. This silicone-free shampoo is formulated without: Sulfates, Mineral Oils and Synthetic Fragrances. *Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water.Generic Keywords: oily oil natural thicken thinning thickness follicle thicker fuller gentle shine unclog health beauty scented fragrance haircare professional care advanced Invati Ultra Advanced Thickening Conditioner Light ItemProductBaseId: 127153 MaterialCode10Digit: VCT3010000, VCT2010000 ItemSAPUPC: 18084054987, 18084054970 ASIN: B0DBFPZJG9, B0DBFPSQYG Ingredients Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Step 1: Wet your hair. Step 2: Apply the desired amount of AVEDA Invati Ultra Advanced Exfoliating Shampoo Rich to your scalp and hair. Step 3: Gently massage. Step 4: Rinse thoroughly. For best results, follow with AVEDA Invati Ultra Advanced Thickening Conditioner Rich, AVEDA Invati Ultra Advanced Revitalizing Scalp Serum, and AVEDA Invati Ultra Advanced Fortifying Leave-In Treatment. Safety Warning No Warning ApplicableShipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.7 ★★★★★
Based on 10 reviews
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Product Reviews
★★★★★ 5
Excellent down alternative insert
Size: Full/Queen, Style: All-Season
I purchased this down alternative for my Airbnb because we can easily wash it. I love that it is fluffy and warm and easy to put into the duvet. Price was great as well!!
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Feels luxury, I approve
Size: King, Style: Warm
I have purchased high end comforters/duvet inserts and this one is somehow my favorite. It's so thick and fluffy.
I was going to do the double duvet insert method to create an extra lush bed situation, but honestly it's not needed at all with this comforter! It poofs up wonderfully inside my duvet cover (king duvet, king insert) and it's like heaven. It's very cozy yet airy, and it moves well during the night and does not fee too heavy despite its weight.
This thing is definitely on the warm end and probably won't be suitable for Florida summers, but depending on how you set the AC at night it could be fine!
The comforter is weighty, it feels like quality, and has a soft fabric. I wouldn't use it without a duvet cover, that's more of an aesthetic choice but I like keeping it clean. The white is very white.
Honestly, I will be getting another one simply because I'm so impressed. Definitely no need to drop $300+ dollars elsewhere.
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Reviewed in the United States on October 25, 2025
★★★★★ 4
ALL SEASON IS TOO WARM!
Size: King, Style: All-Season
I got the King, All Season, to squeeze into a Queen duvet for extra floof and it's sooo cozy. Highly recommend.
I redacted 1 star though because although it says All Season, the amount of down in here feels like it's for winter. The first night I used it I woke up dripping in sweat. It's currently March, I live in Los Angeles area, hitting about 75° weather outside rn, but I sleep with AC full blast at night (usually hit about 64 when I wake up). I can't sleep with it, I'll need to buy the "cool" one, and hope that isn't tooo thin.
Don't get me wrong, it's a great insert, but holy hell, it's too heckin' warm. I saw someone else mention it and wish I had honed in on their comment. I don't wanna return it as it was used, so I'm stuck with it now.
*UPDATE*
I am back because I also bought the "Cool" blanket as well after experiencing the heat of the all season and it too is also too hot for me. I've had a duvet before but I guess not filled to the capacity of these blankets. If you're a hot sleeper maybe look elsewhere?
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Reviewed in the United States on March 12, 2026
★★★★★ 5
Buy this instead of the ‘brand name’ one
Size: Twin, Style: Warm
Tl:DR:
Buy it, it’s super cheap, better than the one I paid 2x the price for and soft as it can get, and it really is a ‘Winter comforter’.
This review is going to sound like I got paid off for it but I actually didn’t. I bought another comforter prior to this one, paid close to double of this one and that the ‘on sale’ price, and it is trash compared to this Amazon basics one. Both claim to be thick warm comforters but I can literally stack two of the other brand and maybe they’d be almost as thick as the Amazon one. I only bought this one because the other ‘winter’ one I bought was so thin and flimsy I figured adding another ‘cheapie’ one might make me not freeze to death. As soon as I arrived I noticed that this Amazon one was WAY thicker, nicer looking, softer and warmer than the old one. Just to try it out I stacked both of them together to see if I wouldn't freeze to death like I was doing with the old ‘expensive’ one: five minutes in and I was sweating. That’s all it took, I immediately removed the duvet cover from the old one, switched it to the Amazon one and threw the old one somewhere where I couldn’t see the money I had wasted, and yes the Amazon was warmer and softer even WITHOUT the duvet cover. I’m probably going to get the light version for when fall hits and I don’t quite need the heavy one yet. Buy it you won’t regret it and hey it’s Amazon brand so if you don’t like it they’ll take care of you, but I HIGHLY doubt you won’t love this thing.
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Reviewed in the United States on April 14, 2026
★★★★★ 5
Great duvet insert
Size: King, Style: Light
Perfect duvet insert. I got a pretty expensive duvet to cover this and they worked great together. The fit was perfect and I didn’t feel like the duvet was smaller than its cover. This was a cheap option that keep us warm while not being too think. This product is also breathable and recommend if you live in a place that transitions from hot to cold often.
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Reviewed in the United States on April 6, 2026