SKU: 99926296484

Scientific Advertising

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Description

Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins

Condition: BRAND NEW
ISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom


Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.


 


You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads

  • Incentivize people to buy without using sensationalism or empty rhetoric

  • Strategically incorporate visual design elements into ads

  • Harness the power of coupon advertising, product sampling, and direct-mail marketing

  • Run test campaigns to make smarter decisions about your advertising dollars

Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.


 


Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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SKU: 99926296484

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4.5 ★★★★★
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Betsy J.
Lexington, US
★★★★★ 5
A help aid to combat rejection
Format: Hardcover
Seems excellent. Bought as a gift.
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Reviewed in the United States on May 27, 2026
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Amazon Customer Cherry Govan
Massapequa, US
★★★★★ 5
Good read🥰
Format: Hardcover
The content is helping me move through a situation
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Reviewed in the United States on May 8, 2026
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Sandra B.
Natrona Heights, US
★★★★★ 5
Best work ever!!!
Format: Hardcover
Joyce's best work. All in our Bible study grew a lot from this book!!
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Reviewed in the United States on April 8, 2026
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Denise R. Brassie
Charlottesville, US
★★★★★ 5
Life-changing
Format: Hardcover
This book my eyes to so many patterns that I've had since I was a child. I'm now much later in my life and wish I had had a book like this when I was in my 20s and 30s, and not my 70s. Nevertheless the information is always helpful and helped open my eyes to so many things. Nothing else that helps me move forward. I love all of Joyce's books and follow her Ministry. She is a no-nonsense straight to the punch speaker. She talks about very uncomfortable things. Which we still need to hear either way. So I recommend this book Kylie for anyone who's gone through rejection from friends, parents, friends, jobs, rejection from spouses. Joyce is a no-nonsense straight to the heart person. Sometimes we tiptoe around these issues, what's the point of that. I highly recommend this book
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Reviewed in the United States on November 22, 2025
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Letra Randle
Fort Morgan, US
★★★★★ 4
Book review
Format: Hardcover
Great read!!!
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Reviewed in the United States on March 20, 2026

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